When news broke that Bill O’Reilly was facing another scandal, most of us expected one thing. We were certain that, while the scandal was ugly, the beloved newsman and his network would weather the storm.
As in the past, they would sort out the issue, make apologies and continue delivering the news.
You would expect that from Fox News, considering O’Reilly had been with the company since the beginning.
Not only that, but he was their biggest anchorman, with the most popular (and most watched) show.
Yet the increasingly liberal leadership at Fox News stunned the world and their audience by firing Bill.
It’s clear that Bill O’Reilly would be just fine. As a best-selling writer and journalist, he would continue to be successful. Especially considering he has his own subscription-based website.
But could Fox News fall apart over this move? Let us know what you think, then read the latest update on Fox News below.
Fox News? I had guessed it was going to suffer because of this terrible decision. As it turns out, I may have been right.
From The Daily Wire:
For the first time in nearly 15 years, Fox News could be on the edge of losing its dominance in the cable news wars. On Monday, the embattled network dropped to last place, behind both MSNBC and CNN in the primetime 25-54 age bracket, the one most coveted by advertisers. In total primetime viewers, Fox handily beat CNN but lost by a hair to MSNBC.
Other than beating CNN in the primetime demo, pretty much the same thing happened Friday. The left-wing MSNBC bludgeoned Fox with 503,000 demo viewers compared to just 371,000.
While it is fair to argue to wait and see how things shake out, it is also fair to draw a straight line from the firing of Bill O’Reilly and a Fox News that, for the first time in more than a decade, looks vulnerable.
Whatever you might think of O’Reilly, by firing him Fox broke the First Rule of Scandals, which goes something like this… If you are a big corporation that relies heavily on public goodwill, you leave it up to the customers to render the verdict on a scandal, or you risk an existential crisis against your brand.
Exactly. Even though the scandal was ugly, most viewers would have backed Bill. He has been delivering honest news for decades. A simply sexual harrassment dispute wouldn’t be enough to turn them away.
Fox News claimed they were losing advertisers because of the dust up. But a top news program—on the top news network—would have attracted other advertisers. Hell, they would have lined up to get a crack at that show.
The sudden firing of O’Reilly was more about politics than profits. The leadership at Fox News is becoming more and more liberal, violating the trust of their conservative audience. Losing O’Reilly was clearly the last straw. The ship is sinking.
So who is going to take Fox News’ place? The other networks are grossly liberal, with their bias coloring everything. There needs to be a strong conservative voice cutting through all the lies.
But maybe the days of cable news are coming to an end. Perhaps Fox and the rest will die, leaving only online outlets to thrive.
Fox News is certainly working to see that happen.
Source: The Daily Wire