The best way to make a statement to the Big Boys in the business world is to hit them where it huts the most, their bottom line! The only time they will stand up and take notice is when their angry ‘former customers’ refuse to buy their products and the company takes a hit in the stock market as their stocks lose value.
Breitbart News has sponsored a Boycott Kelloggs petition that has scored some success with some of the 45,ooo,ooo news service readers signing the petition to refrain from buying Kelloggs Corn Flakes and Eggo Frozen Waffles, among other products.
The New York Post humorously explains:
Looks like Kellogg has a little Eggo on its face.
The cereal giant, whose products include Frosted Flakes, Corn Flakes and Eggo Waffles, found itself on the firing line on Thursday after the far-right news outlet Breitbart News launched a campaign calling for its readers to boycott the food maker.
According to the NY Post, the Kellogg company pulled it’s ads and issued a statement to the effect that:
Breitbart is not “aligned with our values as a company,”
To which Breitbart responded with the #dumpKellogg petition since the news service has a strong readership of 45 million, or more readers.
The New York Post expands on Kellogg’s reasoning:
Corporate branding specialist Dean Crutchfield told The Post, “There’s nothing wrong with Kellogg pulling its business. For this media business to jump in and try to destroy them is exactly why they don’t want to do business with them.”
“To be clear, our decision had nothing to do with politics,” Kellogg spokesperson Kris Charles said. “We regularly work with our media buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as set forth in our advertising guidelines.”
According to the NY Post:
Kellogg’s stock has fallen 3.6 percent in the last two days in part because of the Breitbart brouhaha.
For companies like Kellogg to alienate conservatives on the basis of what the mainstream media’s liberal biased narrative says about Breitbart News and subsequently, the conservative viewpoint, is a very unwise decision because it is those same people who elected Donald Trump to be their next president and that is no small feat!